UK Makeup Line “Models Own” Comes to Ulta


Makeup lovers: I have the scoop on what’s sure to be your new favorite, all-inclusive makeup line. Models Own is the collection you’ll want in your makeup bag this summer. The UK based brand, known for its range of color and super pigmented products, is coming to Ulta stores and

Since 2008, Models Own has been known globally for their bold, fun color take on makeup and accessories. True to the brand’s brave and bold attitude, this collection features an explosion of color and innovation. Some of the brand’s best sellers include their minty flavored, color drenched Lix Matte Liquid Lipsticks, stick and powder highlighters, and my personal favorite, their palettes.

With over 650 eye, face and lip products that meet the demand for fast beauty, Models Own doesn’t believe in one look, one way, or one palette. Putting the color back into cosmetics with creativity and fun, the brand’s mission is to offer the latest formulations in the hottest shades – no rules, no judgments, no limits – bravery in beauty.

I tried out some of the brand’s newest products and, guys… I’m in love! Not only are all the Models Own the products super colorful, but they stay put! See below for a rosy look I tried out this weekend.

Benefit Hello Flawless Oxygen Wow Liquid Foundation in Beige $36
NYX Cosmetics Mineral Finishing Powder in Medium/Dark $10
Benefit Erase Paste Brightening Concealer in Medium $20 sale
Tarte Amazonian Clay 12-Hour Blush in Dazzled $29
Models Own Sculpt & Glow Liquid Highlighter in Luster $12

Models Own Vintage Rose Palette $18
Stila Stay All Day Waterproof Liquid Eyeliner $22
Cover Girl Lash Blast Mascara in Very Black $9

Models Own Now Brow! Kit in Medium Brown $15

Models Own Jumbo Stick Lipstick in Titan Teaberry $7

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